Products

Grinders Coffee
Giancarlo Coffee Launch – In a world where its all about faster, bigger, better, cheaper, where 2.3 kgs of coffee are consumed by each person annually, and with hundreds of brands to choose from, it’s refreshing to see Grinders harking back to their solid roots, with their new Giancarlo Signature Blend… A coffee exclusively available in some of Victoria’s top cafes and restaurants. Giancarlo is made from Giancarlo’s original 1962 choice of 100% Arabica beans – as roasted in the Lygon Street, Carlton outlet that made the Grinders name famous – the place where Melburnians first tasted ‘real’ Italian coffee.

 

Bonfood Australia
Botanica Verde Tonic
Citterio Parma Ham

 

The San Benedetto Mineral Waters range (Italy’s top selling waters)
Naturale & Frizzante – Flavoured Waters – Aperitifs – Flavoured Ice Teas – Green Tea Tonic

 

Bertolli of Australia
Hellier Consulting were employed as publicists and P.R. to the Bertolli brand of Italian Olive Oil for five years. During that time we created and instigated a total strategy for promoting the name Bertolli Olive Oil and raising the profile of the Managing Director, Dr. Roberto Bertini. This included external support in the creation of a 50,000 issue newsletter and loyalty program with the Club Bertolli Card. The first year Hellier Consulting worked on the Bertolli project, Bertolli Olive Oil sales nationally increased by 32%. Hellier Consulting arranged for all major cooking schools in Victoria to use Bertolli in their classes, recipes and television appearances. Within the five years we ensured that the all-important food media became ‘friends’ of’ Bertolli.

On behalf of the parent company, we launched the following lines on to the Australian market :
Bertolli Extra Virgin olive oil
Provista Sugo & Diavola
Bertolli Salad Dressing Range
Bertolli Olive Oil Spray
Bertolli Extra Light olive oil
Bertolli Classico olive oil

“With their formidable media relationships, Hellier Consulting ensured that Bertolli of Australia were to the fore with food press and consumers.” Dr. Roberto Bertini, Managing Director – Bertolli of Australia

 

Yarra Valley Salmon – Caviar
The new owners of Yarra Valley Salmon retained the services of Hellier Consulting to promote their caviar product. Hellier Consulting successfully launched the product in the Forest Gallery at the new Museum of Victorian and advised the company on marketing and sales strategies. This promotion included introducing the caviar to other Australian capital cities.

 

Rodda’s Clotted Cream
Hellier Consulting assisted this international cream company in positioning its product in the Eastern Australian market, including a product launch event in September 2000.

 

Marcel’s Foods
Hellier Consulting created a total strategy to launch and promote a new meal solutions product, introducing the product to foodservice and retail contacts, and advising on placement of the product in supermarkets. The strategy also included an introduction to the general and trade media.

 

Cicada Olive Oil
Cicada Olive Oil is a new South Australian food product and Hellier Consulting have filled the role of marketing, distribution, packaging and PR consultants. The award winning Cicada oil is now into its second harvest release .

 

Kez’s Cookies
Hellier Consulting created and instigated a promotional strategy for this small,http://www.qvm.com.au/ home made cookies range and led the company through to the point in their expansion where they now export overseas by the container load and bake to full capacity in their new factory.

 

Myer Hampers
Hellier Consulting successfully created and oversaw a major event, launched by the Lord Mayor of Melbourne, Richard Meldrum, to promote Myer Hampers using the pre Grand Prix Road Rally as the focal point.

 

Just Sprouts – Broccoli Sprouts promotional strategy
This premier Victorian grower retained Hellier Consulting to launch their health giving and culinary sprouts, to the general trade and medical media Victoria wide

 

Shankara Salmon
Hellier Consulting launched this new product into Victoria through a major media event and promotion.

 

Snohaagen Ice Cream
Hellier Consulting launched this product to Victorian media and trade with a spectacular stage set event on the Yarra Lighter, a beautiful restored boat, on the Yarra. Media and industry figures were treated to a beautiful fantasy display and a clever representation of the many uses for the product.

 

Western Australian Scampi
Hellier Consulting created a promotional event to provide Victorian media and trade with their first viewing of Western Australian Scampi.